OUR MISSION

Snowballs’ goal is to offer a comfortable, stylish & effective way for guys to boost their fertility.

In the U.S., 1 in 4 couples trying for a baby fail to get pregnant within a year. Male infertility is the cause is 50% of those cases. We see ball cooling as the ‘low-hanging fruit’ of infertility and want to dramatically improve these lackluster statistics.

OUR STORY

In 2012, Joshua Shoemake heard the advice his friend’s forward-thinking fertility specialist had given him on how to increase the chance of impregnating his wife.

You need to ice your balls. 😅

Fast forward more than a decade, and Snowballs has become the world’s leading provider of stylish, comfortable, ball-cooling underwear: boxer-briefs dedicated to boosting male fertility.